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Rjs333金沙线路检测o Co., Ltd. (Head Office: Kita-ku, Osaka; President & CEO: Kiyoshi Otsubo) announces that it has won the Pentawards 2011 Silver Award in the Beverages (“Tea and coffee - RTD - ready-to-drink”) category together with DyDo DRINCO, INC. (Head Office: Kita-ku, Osaka; President: Tomihiro Takamatsu) for its SAMURAI-ESPRESSO product. Pjs333金沙线路检测tawards is a worldwide packaging design competition.

The aim of Pjs333金沙线路检测tawards is to widely promote awarjs333金沙线路检测ess of packaging design as a communication tool that is evjs333金沙线路检测 more important than advertising and promotion. It is known as the world's most rigorous and impartial packaging design competition. The awards ceremony was held on September 29, 2011, in Times Square, New York City.

SAMURAI-ESPRESSO, the award-winning product, is one of DyDo DRINCO's major product series. The packaging design of the product expresses the quality of the beverage itself through a “samurai” motif. It goes beyond the framework of ordinary packaging design to employ the image of samurai, with a focus on military commanders and patriots from Japan's samurai era, incorporating armor, helmets, and samurai costumes into the packaging. The design concept of this product has bejs333金沙线路检测 well-received for evoking a dignified solemnity as a work of art.

Rjs333金沙线路检测o—particularly its Design and Marketing Center—was deeply involved in the development of this project via comprehensive, collaborative work related to design and packaging, based on the development concept of DyDo DRINCO.

As a “General Packaging Industry” (GPI), Rjs333金沙线路检测o seeks to become a comprehensive packaging provider that actively makes proposals to fulfill all of the packaging needs of various industries through continuous innovation. Rjs333金沙线路检测o accepts this award as encouragement to continue creating new value in packaging.