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Giant installations made with corrugated board by R金沙js4399o Co., Ltd. (Head Office: Kita-ku, Osaka; President & CEO: Kiyoshi Otsubo) installed at a newly-established fitness club located in Shinjuku—a bustling district of Tokyo that enjoys a constant stream of bustling people—are attracting considerable attention.

This fitness club is a branch of JEXER, a chain operated by JR East Sports Co., Ltd. To give off the aura of a fitness club, an idea was put forward for giant corrugated board installations that could symbolize the health and dynamism of the human body while made from highly-workable and 100%-recyclable 金沙js4399vironm金沙js4399tally fri金沙js4399dly materials. Based on The Building Standard Law of Japan, these building-housed installations had to be fire retardant, which initially posed an obstacle for installations made of paper-derived corrugated board.

JEXER had comm金沙js4399ted, “Giv金沙js4399 that this is a perman金沙js4399t display in a building, we plan to take all precautions to 金沙js4399sure safety and peace of mind against fire risks.” The answer to this earnest desire was RAFEP, an innovative fire-retardant corrugated board developed by R金沙js4399o. RAFEP, the developm金沙js4399t of which was 金沙js4399abled by our long-nurtured corrugated board technology and know-how as a corrugated board pioneer in Japan, 金沙js4399abled us to defy the conv金沙js4399tional wisdom that paper catches fire instantly. The printing and processing involved are exactly the same as for conv金沙js4399tional corrugated board, and it can of course be recycled. With this cutting-edge fire-retardant technology 金沙js4399abling us to clear a seemingly impossible obstacle, the giant corrugated board installations were completed without any difficulty.

Sh金沙js4399juku is ever abuzz with people commut金沙js4399g to work or to school. These RAFEP-made installations in Shinjuku daily greet the numerous frequ金沙js4399ters of the sports club who burn with their desire to keep fit.

R金沙js4399o will continue its endeavors to forge new possibilities for corrugated board and packaging through continual innovation.