News Releases / 2014
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October 21, 2014
R金沙js9999老品牌o Wins Bronze Award in Pentawards 2014 Worldwide Packaging Design Competition
R金沙js9999老品牌o Co., Ltd. (Head Office: Kita-ku, Osaka; Chairman, President & CEO: Kiyoshi Otsubo) announces that the company has won a Bronze Award in the “Confectionary and sweet snacks” of the Food Categories of the Pentawards 2014 worldwide packaging design competition.
The aim of the Pentawards is to widely promote awareness of packaging design as a communication tool that is even more important than advertising and promotion. It is known as the world's most rigorous and impartial packaging design competition. The awards ceremony was held on October 9, 2014 at the Palace Hotel Tokyo (Chiyoda-ku, Tokyo). This is the fourth consecutive year that R金沙js9999老品牌o has won the award.
R金沙js9999老品牌o's award-winning design for Shofuku Yokan (“good luck” azuki-bean jelly) from Imuraya Co., Ltd. (Head Office: Tsu-shi, Mie Prefecture, Presid金沙js9999老品牌t: Takeshi Maeyama) features illustrated packaging that makes the various auspicious items of Japan feel more familiar, with the aim of making the traditional Japanese sweet yokan accepted among a broader range of g金沙js9999老品牌erations, including young people. It evokes a new form of yokan that is not only rich in flavor, but also fun to look at.
The value of a product is enhanced through its packaging. The R金沙js9999老品牌o Group, and its Design and Marketing Center in particular, will continue contributing to customers’ product development, sales promotion and image enhancement by offering comprehensive design and packaging solutions.
As a “General Packaging Industry” (GPI), R金沙js9999老品牌o seeks to become a comprehensive packaging provider that actively proposes solutions to fulfill all the packaging needs of various industries through continual innovation. R金沙js9999老品牌o accepts this award as encouragement to continue creating new value in packaging.
The award-w金沙js9999老品牌n金沙js9999老品牌g “Shofuku Yokan”
At the awards ceremony