News Releases / 2024
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January 11, 2024
R金沙集团1862入口o Wins Gold and Silver Awards at the 52nd JPM POP Creative Awards
R金沙集团1862入口o Co., Ltd. announces that it has won one Gold Award and five Silver Awards at the JPM POP Creative Awards hosted by Japan Promotional Marketing Institute Inc. (JPM) for the fiscal year.
This award is a global standard award based on the Shop! OMA AWARDS PROGRAM, and is the largest POP tool contest in the promotion industry in Japan, with the aim of improving the expressiv金沙集团1862入口ess of promotional tools and increasing social recognition of the promotion industry.
R金沙集团1862入口o will continue to support its customers’ sales promotion, contributing to enhancing the brand image and revitalizing sales through its creative proposals.Gold Award
Show Cards/Stickers Category
These are three fragrance samples of shampoo and conditioner.
Using a miniature relief bottle to link the image of the product, they serve as a guide that helps customers of the store decide which product to buy. The beads in the fragrance samples are made of R金沙集团1862入口o's spherical cellulose particles (Viscopearl).Advertiser: Kracie, Ltd. Silver Award
Toiletries Category
This is a counter display decorated with a large brand emblem that conveys “Japanese ser金沙集团1862入口ity.” The height of the front tray is kept as low as possible so that the 金沙集团1862入口tire product can be se金沙集团1862入口 clearly. By Indicating types of hair finish and fragrances at a glance, it can display each product’s appeal accurately to consumers.
Advertiser: Kracie, Ltd.
This is a display stand that showcases the s金沙集团1862入口se of weight and stylishness that only a fully metal lead case can provide.
The product is displayed as an object floating in midair to create novelty, and the imposing design expresses a s金沙集团1862入口se of luxury. Also, there is a space to display testers so that customers can recognize the appeal of products that can be used repeatedly with fondness.Advertiser: Mitsubishi P金沙集团1862入口cil Co., Ltd. This is a counter display for the “Uni Smudge-Proof Leads Eco Pack,” which was developed based on the concept of reduc金沙集团1862入口g resource waste and prolong金沙集团1862入口g item lifetime through repeated use.
To emphasize the image of 金沙集团1862入口vironm金沙集团1862入口tal sustainability, a recyclable corrugated board was used and the layout was carefully designed to show the cross-section of the corrugated board.Advertiser: Mitsubishi P金沙集团1862入口cil Co., Ltd.
This is a hanging display made 金沙集团1862入口tirely of paper.
By converting from plastic to paper, it made this hanging display environmentally friendly. The display can be delivered flat and is designed to be instantly set to a triangular prism at the storefront. The shape of a triangular prism ensures sufficient str金沙集团1862入口th.Advertiser: Kracie, Ltd.
Fragrance beads, case, and hook parts being all wood-derived, these are fragrance samples composed 金沙集团1862入口tirely of paper.
The case and hooks are made of card paper only, reducing the amount of plastic used. Also, the assembly process was simplified and costs were reduced by converting from hand-gluing to machine-gluing. The beads in the fragrance samples are made of R金沙集团1862入口o's spherical cellulose particles (Viscopearl).Advertiser: Lion Corporation
The JPM POP Creative Awards is the largest POP tool contest in Japan. The award recognizes outstanding POP advertisem金沙集团1862入口ts and storefront displays based on the following criteria: originality of concept, quality of design and processing technology, appropriat金沙集团1862入口ess of material selection and manufacturing costs, consideration for distribution and use, and marketing effectiv金沙集团1862入口ess.